What We Offer

Continuing Education Classes

Hours for license renewal.


Accountability increase focus.


Helping make dreams a reality.


The latest and greatest to innovate your massage practice.


The Coaching Process


Coaching can help you to meet the goals that you have for yourself, your business or in your professional life. When you take the time to develop a solid relationship with a coaching professional, it is the coach’s objective to motivate you and hold you accountable for achieving your goals. From an outside standpoint, a coach may be able to see areas of concern that you are not able to discern. In that sense, the process raises your awareness of a different way to handle things in your life or business.



About Your Coach


My name is Ashley Dwyer. I have been in the massage industry since 2014. I have owned 5 businesses over the last 10 years. I am also an NCBTMB approved continuing education provider. My goal as a coach is to help to elevate the massage profession. So often massage therapists leave the industry due to the lack of education and direction. I have completed 2 non-accredited coaching programs over the last 3 years. I am in the process of completing my Associate Coaching Certification (ACC) through the International Coaching Federation (ICF).  I am currently working on my accredited life coach, business, and solution based coaching certification. Because coaching is an unregulated profession, there is a lot of bad coaching going on out there and coaching has gained a bad name. People in our industry literally groan when they hear the phrase "I am a coach." While everyone can coach, it is super important to have someone properly trained and working in an ethical and confidential space. I also recognize not everyone's coaching style, outlook and personality is not the same. That's okay. This is why I chose getting accredited through the only regulating coaching body, the ICF. My goal is to complete my Master Coaching Certification which required 2500 hours of training and to help fellow therapists as well as others in the private health sector achieve their personal and professional goals.



My Coaching Philosophy


My job as a coach is not to tell you that you can't. Whatever you desire to do, CAN be done if you take the correct steps to get your actions. My goal is to work with my clients to help them find the best steps to reach their goal. It is not my job to be critical or judgmental. It is my job to encourage, empower and help you to find the steps to achieve your goal. Growth takes place through tough question, conversations as well as action. I am not a licensed counselor or psychiatrist. While I understand that the past may play into our current decisions, it is my job to keep my clients focused on the present and future success. Coaching is most successful when paired with counseling by a licensed counselor. 



What is Expected of the Client


The client is expected to attend each session on time and ready to work. They may need to be open to changes in their goals as the coaching process evolves. Coaches are not judgmental but impartial. To that end, coaches will ask the tough questions and expect the tough answers in order for growth to take place both personally and professionally, but only as it pertains to the situation. However, clients do maintain the right to decide what topics to cover and to terminate a subject if they don’t want to discuss it further.



What is Expected of the Coach


The coach is expected to listen to the client and their desires and work within that guideline as much as possible. Guidelines will be set down for each session ahead of time so that the client is aware of what behavior will and won’t be tolerated. The goal of each coaching session is to work through setbacks the client may have, clarify goals through exercises and find ways to move forward on goals with the client, i.e. creating action items. The client is expected to hold themselves accountable for what they do and don’t do to make these sessions productive.


How Coaching Works


I believe it’s important for you to understand my coaching style and expectations for our working relationship. This will enable us to work together more efficiently, and for you to achieve the greatest success. 


1. We will set a time to meet  on a specific day, week or month.


2. Before our meeting, you will complete the ongoing pre-call form and return it to me no later than 24 hours before our scheduled appointment. 


3. To prepare for our call, you will decide on what area you’d like to focus. If you are unsure, then I will help you to determine where my help can be the most effective. 


4. You will take the time to do the work necessary to succeed. Coaching is not a “done for you” relationship. You must commit to do the work, or you will not have satisfactory results. 


5. If, at the time of our meeting, you are unprepared, we will reschedule to give you time to complete the work necessary to move forward.


6. Each month, we will prepare and review the monthly review form, so that we can both know you are benefiting from our relationship. If at any time one of us feels you are not benefiting, we will agree to end our relationship. 



How to Prepare for a Coaching Session


Please use this checklist to prepare for our scheduled call. 


When you schedule:

Please make sure you put this appointment on your calendar. Schedule for a day and time when you will have peace and quiet with no distractions. Make sure you can be in a private place if you do not want anyone to overhear or interfere with your session. Begin to consider what you want to talk about. 


Daily prior to and after session:

Begin to work on your task list. Make notes of what you are struggling with or what you have noticed doesn't feel like flows well or needs improvement. Keep a list of questions you may have for the next call.


One day to one week prior:

Complete and return your Pre-Call form. Review struggles, questions and areas for improvement. 


48 to 72 hours before:

Verify and confirm your appointment day and time. Make sure you have the link to the call if we are using an online platform. 


Immediately after:

Review notes that you took of the call. If it is a recorded call, you may wish to replay the recording. Expand your plan and begin to take action! As you move forward, take notes for your next call. 


Coaching Code of Ethics


As your coach, I agree to abide by the following:


I will not knowingly misrepresent my knowledge or expertise either publicly or privately, and I will be transparent regarding my education, certifications, and other qualifications. 


I will hold all discussions with my clients in the strictest confidence, except where doing so may cause harm to others. 


I will not provide information or advice that I do not believe in or that I would not personally follow. 



I will honor all agreements with my clients and others, including contracts, scheduling, and assigned tasks. 


I will not knowingly take any monetary, professional or other advantage of any coach/client relationship. 


I will conduct myself in accordance with this code of ethics whenever I am engaged in any coaching relationship or capacity. 






I am currently charging for a limited time $75 for a 1 hour session or $200 for a 4 pack of 1 hour sessions. 


For the month of November, you will also receive a FREE 1 hour session when you purchase ANY continuing education course.


A FREE 30 minute introductory session is available by appointment only.





Appointments are available from 9am to 10pm Monday through Saturday. They may be scheduled by calling 704-763-2059 or by filling out the "schedule now" contact form below. To schedule directly, click here. You will be taken to the Fire & Ice Therapeutic Massage Business Page to schedule your appointment. Coaching can be done by phone, over video call (recommended) or live in person at the office.



New Coachee Packet


Prior to each session, the coaching client must file out the coaching pack. Click here to fill out your packet.

Continuing Education

We are an approved NCBTMB continuing education provider.

Our Classes:

Ethics: From The Massage Forums (3CEUs)
Massage for the Modern Woman (8 CEUs)
Hands on Essential Oils (8 CEUs)
Cup It Up (14 CEUs)
Fundamentals of Hot & Cold Stone Therapy (8 CEUs)
Thunderstorm Therapy (8 CEUs)
Rolling for Relaxation (4 CEUs)
Introduction to Spa Treatments (8 CEUs)
Save Your Back, Your Hands & Your Career (4 CEUs)- Coming Soon!
How To Win With Corporate Clients (8 CEUs)- Coming Soon!
Ethics: Scope of Practice (3 CEUs)- Coming Soon!
Basic Pain Science (8 CEUs)- Coming Soon!
Understanding Med Lists for Massage Therapists (8 CEUs)- Coming Soon!
Introduction to IASTM Principles (3 CEUs)- Coming Soon!
Core Principles of IASTM (16 CEUs)- Coming Soon!
Promoting Self Care with Essential oils (4 CEUs)- Coming Soon!

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